How to Improve your SEO for a Web Page?
Improve your SEO on Search Engine should be your first focus nowadays. You have to do it based on the 4 pillar of SEO: Experience-Expertise-Authority-Trust. In order to answered EEAAT from Google you have to create content, be popular and show that you know the SEO technic
Create Quality Content Answering User Query
“Content is King” as people say for website. Content is the fundamental of your website strategy. Without content you can not rank.
Why? Content use keywords that are first need for Google to understand your page, is context. A Content as to be relevant to answer user query, it has to be up to date to be ahead of your competition. It is a pillar of a good SEO strategy. Every Keywords that you use on your webpage is specific to a subject and relevant, keywords have to be choose wisely.
If you do not know what keywords you need or how to write the content then ask a Copywriter. Probably the best solution to optimize a content for SEO.
Relevant Keywords
- Your User-content is driving your keywords selection. So before defining what keywords you need, you have to define who is your buyer persona. Each niche has is own specific keywords. Define your Keywords list, couple KPI drive those keywords:
- Traffic generated by keywords: Volume of traffic generated by this keywords, informational keywords usually drive more traffic then a Transactionnal keyword but they do not have the same goals.
- Lead quality generated by this keywords: determine the relevance of the keywords based on your niche query.
- Competitiveness of the keywords: Is the keywords you need is used by your competitors?
- Informational: user are asking a question to the search engine
- Transactional: he want to buy a specific product or service
- Navigational: he want to find where to go or buy something
- Commercial: the user want more information on a product before buying it
Create Content on a Daily Base
When you created a content, it is time specific and specifically for article that have the date tag on it. But always bear in mind that your people queries are evolving. So does your content. Therefore each day a new subject is coming and you will have to create new content to answer your niche request.
Updating Content
Updating content is necessary. We are in a world where everything evolve: Coffee machine, cars, beauty. product goals are still the same but their capacities are changing. Your content has to evolve with it to stay competitive on Google, Bing or other Search Engine.
Update content is an endless ongoing process. Maybe your content is too old to answer queries.
Or from a SEO perspective maybe your competitor update them and so your ranking is going down. Use Rich Snippet as well to improve your content specificities on Google. Better Rich snippets mean that Google will deliver main information about your content directly on the SERP, like for a music if it is rap, what year and so on.
SEO technics to Optimize the Speed
You are doing SEO Quality Content on your website. However you want your website to load fast in order to bring more traffic and keep users on it. Website are created with HTML, CSS, Java Script, Python and other programming language. All those languages combined create the web page, but are their optimized to load pages fast? That is Core Web Vitals.
Core Web Vitals contain important factors who are giving Search Engine robots an understanding of the speed. Combined Speed with other factors allows Google, Bing, Yandex and other Search Engine to define your ranking position on the SERP.
In order to Optimise it resources, robots spend a limited time on a website, it is called budget Crawl. More your webpage will be optimized, better the Crawl, better is the ranking possibility.
Thus it is important to work on your Speed delivery.
Core Web Vitals are describe in sub-Topics:
- LCP(large Contentful Paint): This metric is determine by how fast your page is able to load with the visual content. For Google an ideal LCP is less then 2.5 sec
- FIP(First Input Delay): This metric refer to the interaction time, meaning how fast a user is able to interact with the content on the page. For Google FIP must be less then 100ms
- CLS(Cumulative Layout Shift): This Metric determine the stability and balance of visual content on a page. If content move during the loading time it won’t be good for the User Experience. Google consider a correct CLS to be less then 0,1
Cache
You can improve your website speed by using a cache. The goal of a cache system is to make your file lighter to load. Like compressing HTML file or JS and CSS, minify them. on wordpress you have WP rocket, Wp fastest cache and other for exemple.
CDN
Optimize Images
Images are one of the main Heavy content on a website. And lot of website forget about their images size. However an image size impact the loading time and many SEO or webmaster forget it an add images in their content without optimizing them.
Several tool exist to optimized images
Stay Up to Date on Search Engine
Search Engine are evolving like the latest Google I/O 2023 show it with the implementation of AI. For you to deliver a good and strong SEO strategy you have to stay up to date on Search Engine rules and content delivery.
SEO Tools
creating content, creating backlink to rank on Google. Somehow you want to check if your content is relevant for the semantic point of you or if your backlink are good, or competitors backlinks.
For that you can use some free tools like Ubersuggest for semantic, What people ask ? for queries
Search Console and Google Analytics
Search Console and Google Analytics are a must have for you SEO follow up daily base.
Search Console will give you an overall look of your ranking perfomance, impression, most type request, page seen, also to check your linking, adding a website.
Google Analytics that is sweatching from Universal Analytic to GA4 is also a very important tracking tool. It gives you a look a muber of visitors on your website but instead of Search Console, it can give it to you in real time and from which country there are coming, which device they use(desktop, mobile). It can tell you if the traffic is from an app, organic, direct(typing exactly the name of the website) or referral (another website link to your website).
Analytics can also tell you how user are navigating on your website, how many time they spend on a page.
Building Backlink for your content
To Rank, you will need backlink as well as content.
To create backlink there are different strategies:
- Linkbaiting: You create a Top article with perfect keywords, the article is so good that other website want advice their users to read it, they will create a link to your content, it is call linkbaiting.
- Ninjalinking: creating link using forum. Lot of people are going away from forum but they have usually good SEO metrics for your website with a good CF, TF and RD. The only thing with this methodology is it take times and sometimes forum have admin that are checking for linkbuilding and removing them.
- Directory: You can add your website on you city directory or Niche directory.
- Buying backlinck: finding backlink on platfeorm or using social media to buy link from other websites to your, normaly to link should have the mention rel=”sponsored” on them.
- Social Media: using Facebook, Pinterest, Youtube, TikTok, Instagram