13 TOP SEO Trend for 2023

You have a business website or a blog? and you want to increase is visibility and brand it? Well, you will have to keep working on the SEO to make it successful and so it can appear on Google Trend as a Brand.

However and because SEO is always evolving you will have to evolve with SEO trend. Some SEO concepts that could have worked in 2005 are not as relevant anymore and some SEO signal or more import then ever. You will have to adapt.

Quality Content is More Important then Before

Good quality content for website

With the AI coming, it is becoming easy to create online content. But With Google Helpful (Google Helpful Content Update) deployed at the end of 2022 it will be more complicated to rank with an AI content. 

Your content will have to answer user request and be as Qualitative as possible. It mean that useless content for user will be penalize by Google and will loose ranking position.

With this New Google Update, the Search Engine wants to battle the poor quality content to give user more quality and answer better their queries. Therefore nothing better then to apply the basics of SEO “content is king”. You will have to create insightful, structured content using a variety of semantic connected keywords

Content to Answer People need

More and more when user search on Google, or Bing or another Search Engine they are looking for insightful and content that answer their needs. You will have to give Content based on their queries for them to see that your have a Quality website that they can Trust. Take the time you need to create valuable content using proper keywords that are based on your target queries.

In order to answer user queries properly you can check multiple points:

  • Create Structured Content using Titles and Sub-titles
  • Use HTML tag with h1, h2, h3, h4 and so on…
  • take time to create nice transition between paragraph
  • Use Semantic Keywords in your Titles, sub-titles and Paragraph to be close to your audience.
  • Double-check you grammar. 
  • You Media and Pictures if possible, people are attracted to images, they provide emotions for people to connect with.
A good content, well written on a specific niche-topic long enough to develop as many relevant ideas as possible will be a perfect content for your audience.
In SEO the semantic and storytelling is the foundation of a powerful content

Topical Mesh

Topical Mesh structure web page

Work on you internal linking. Connect relevant pages that shared connected keywords together to  guide users on their path to answers. A Good Topical Mesh Take time but it is worth it! Classify Content, add sub-categories if needed. The more you will be structured in your website or blog the best it will be for the user and for Google or Bing to understand your website. If you want to talk about different Topics Semantically apart then probably create different websites so they will be more Topical instead of Generalist.

Use Storytelling to tell people a story about your content

People need to feel connected to a content. Your life is a story, when you go to a market and you want to buy a product but dont which one, you ask somone in charge to explain you why is this product good for your needs. You are asking for a story, your users are asking the same. The power of storytelling is to show empathy to people, show that you connect with them by using relevant keywords. Tell them a story and it will make all the difference. Adds are telling a story, Newspaper are telling a story.

Tell your audience who you are and why should they Trust you.

Use Long-Tail in SEO

Create content for user is one thing. But user have to access your content using keywords. SO the use of semantic. They type words that will create the keywords on the search engine. those keywords are categories in Short-Tail (Nike) or Long-Tail (Show me the wheter in Montreal over the next 6 months). User are looking for long tail keywords more then before. Why? because society has become more complex so does their needs. 

To show them a quality content you will have them to diversify your semantic, use as many keywords related to your Main Keywords as possible to show to the user that you know your subject and same for Google.  You keywords link to your work. It is even more true in 2023

Backlinks for you website and pages to make them rank

To boost your ranking and show Google that he can Trust you you need backlink. Use them wisely. Use Topical Backlink related to your work. Also Backlink provide SEO Juice to your website, and the juice or power is divide equally on your website depending on the number of pages that you have, menu, categories, sub-categories and so on..

Use Quality Backlink over Quantity. To give you SEO juice, backlink should have a good CF(Citation Flow: the number of links) TF(Trust Flow: Qulaity of Link). BUt their is one parameter that people often forgot, use TTF(Topical Trust Flow: Niche of the backlink).

EEAT for Google

You know the famous E-A-T: Expertise, Authoritativeness, Trustworthiness. Now there is the new E-E-A-T: Experience, Expertise, Authoritativeness and  Trustworthiness. 

What does it change exactly? Google will know look for content that shows true expertise behind it. Showing the user that you know better then anyone else your subject based on fact and experience. 

Page Speed with Core Web Vitals

From 2021 Google notice Core Web Vitals as a signal for ranking position. Google check the website UX (User Experience). The UX help bring traffic ton your website.

Even if since 2023 Google do not consider Speed as a signal for ranking. It is super important to have a fast website, Otherwise you will loose your audience because people don’t want to wait for a page to load anymore, max 3sec.

This mean you will have to Optimize your website speed. How can I do that?

  • LCP: Largest Contentful Paint). Measure the loading time. In the best scenario your content should load in less then 2s
  • FID: (First Input Delay). Measure interactivity when user is able to interact with your website. Google says to have a FID about less then 100ms.
  • CLS (Cumulative Shift Layout). Measure the visual balance, Google recommand to have it under 0.1s. 

Improve it can give you more traffic and will keep the user on your website if they have a good experience.

page speed for Google

Boost your ranking and visibility with Local SEO

It’s free and so powerfull for Business owners. Google Local SEO can help business rank and being visible locally.

How does it work? You have to register on Google Business Profile.

Create your account, enter the name of your website, add opening hours, describe your website, add a point of location.

Using this service will add your business on Google map where pretty mush everyone go to find a shop or a business. Once you online register is completed you will receive a letter by mail form Google saying you are officially on Google Map. Congrats!

using Google Business Profile give customers the possibility to leave Reviews on your pages, the more good reviews you will have the best it will be for your business.

Create your Brand

Customers trust Brands. They connect to their reputation, to what their message. People are must willing to visit a website if they know the brand name then a random one. Being a Trusted Brand will provide your more Traffic.

Use Social Media for Traffic

Social Media are everywhere, From Tiktok to Instagram, Youtube, Pinterest. Social media and Videos can bring you traffic, showcase your work, talk about it, tell users story and you will be sucessfull.

Vocal Search

hello Google, Siri, so many devices that comes in hour home and apartment. The vocal search becomes important every day. Therefore you have to take it into account want creating your pages. Use Feature Snippet to be more specific about the content. Feature Snippet appears on the SERP. who is it fore? what it is? 

As a Webmaster you will have ton adapt to this new trend. You will have to use Informational Keywords that can be a question to rank on Google.

Search based on Images

Google Lens introduce a new way to find information. Just take a picture of the subject, it will look on Google to find the answer. It means that you have to pay attention to your images name on your website. The better and unique it will be the best for the user and Googel.

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