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Create Your Buyer Persona: A Guide through you customers Journey

defining your buyer persona step by step guide

You want to create your business and you need a client. You have first to define who is your perfect type of client for you.

Best Successful business goes beyond data and they first think deeply about their target audience. You need to bring on the table something unique, something different from other business and so you need a specific type of client. Who is it? What is his age? Which Social Media does he use? What does he like? 

You have to first answer those questions in order to develop your brand successfully. When you know your customer’s needs, you can connect with him, inspire him, create valuable content, share thoughts, ideas. Speak the same language

Those factors can definitely improve your conversion rate

Buyer Persona Definition

A Buyer Persona is a fictional perfect type of your business product that answers a deep marketing search of your audience.

Like a reel person, a buyer persona has an age, culture, a way of thinking. He or She needs to feed himself with food and in the case of your brand content, He needs to be inspired. His journey’s your business story. 

Where to Gather Data to create your buyer persona?

You can gather data in multiple ways:

  • Real Life survey: You ask random people from different ages, style, culture what they like? What they want? 
  • You gather data from Analytic Tool like Google Analytics, Search Console, Social Media 

You have to create a set of questions that will help you define your marketing content. You can not answer every need, but you have to create a global value to answer a broader audience need

Why You Should Use A Buyer Persona?

Buyer Persona will help guide your marketing content. By knowing what they want or want to have, you will be able to level up your game and always provide new products, develop your customers’ support based on their issue they can have down the road.

Create Your Own Buyer Persona Template

Like a human being, a persona is a person with specific attributes, life style, business profile, value. Your goal is to set it up

Thinkings process

Think your buyer as a real life human being that think, create, innovate about his world and how he/her see it.

  • Lifestyle vision
  • Political thoughts
  • Values
  • Beliefs

Influence and Information Source

What does your persona buyer reads? What media does he watch? what are is favorite youtube channel and creators? Does he use instagram or tiktok or both? Does he prefer to read or watch videos? Where does it get his information? Which website does he follow 

  • Prefer website 

  • Prefer Media

  • Prefer Social Media

  • Prefer Events

Answering Pain

Like everyone one, Your buyer persona has concern, issue and pain he tries to cover and solved. Your goal is to answer this pain and bring a solution.

  • Frustration
  • Obsession
  • Inconsistencie
  • Inconvenience

Having a deep knowledge about your customers will help you understand and Answer those needs. You will be on your road to success

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