5 Local Search Ranking Factors
You want to be the Best business in Town right? In the goal to be visible in town you have to use Google Business Profile. It will put you on Google Maps for people to see you. They are multiple factors in order to Rank on Google Business Profile to get in the pool and be seen by your future client. I will explained those to you
Google Business Profile is part of the local pack. Is the only way for you to claim that your own your business in Town. Since 2009, it is not necessary to add the name of position on Google when looking for a shop or business. Google will automatically find your position
What is Google Business Profile?
Google Business Profile is part of the Local Pack. It is an umbrella term for Google Local Business Result when a user search a specific query as a local intention. It is a Google tool that allows you to register your business online, manage it and optimize it for Business Profile on Google. Which is one the most important Business directory listing online. Google profile appears on Google Map when customers look for a store or a specific business. You add your profile on Google Business, it is added automatically on Google maps. It is available to anyone and it is free
Local Pack appears usually above the organic google result. Local Pack contain Most of the time 3 results that can be display in different ways
Usually Google will show your Three results for a local Search.here an exemple with “Pizza in montreal”
How do I register on Google Business Profile?
To register your business, Google requires your name, name of your company, Category, email addresse. Once Google confirm that you business is unique with those info, they will create the business profile for the location you asked.
Google Business Profile Primary Category
When you register your business on Google he will ask your Primary category. It’s a local search fact on Google you can not rank for your main category without telling it to Google. The primary category is the most important, it will be the one the Search Engine will display on the local pack results most of the time. Sometimes it can be the sub-category but it is mainly the primary that appear.
You find your category by logging into your Google Business account, search for your business name and then click on the Edit Profile tab.
General Information
Do not underestimate the power of the Google Business Profile info tab. You can add key information that will serve your business as well as the users. Be specific when you talk about your business and the addresse. The more presize you will be the best Google will provide information to your audience. If you work at home but you do not want your addresse to appear on Google maps you can always add just a zone position for your business.
when entering your business name you can only add it, you can not add more “Keywords” unlike for URL on website
Create Post on Google Business Profile
Talk about your business with Post on Google Business Profile for discount or news about it. Can be useful for users who want to learn more about your business and give a boost to your profile.
Rank on Google Maps
As usual Google define is own way to treat Business Profile:
Profile are categories by their relevance based on Users queries keywords, geographical distance if you ask for a specific position and other ranking factors.
How to improve your ranking on for Google Maps.
- Use Keywords on your business name : Even if Google do not advice it you can use some wise keywords for your business name adding with it the name of your location for example “beauty bar Kelowna” it can always help people find you better.
- Choose a relevant category: The choose of your category is important. It will give Google more information for what keywords he can show your business on the Maps.
- Brand your Business: Google use online information to verify and certify your business so he can provide users information about your it. If Google find different addresse for your business then the one you provide it can be difficult for your ranking.
- Fill out Your Profile: The more you will provide Google post, news, information about your business, open hours. The best he will see that you are active on your profile and thus will consider your business as solid. Better ranking for a complete Profile
Google Algorithm Possum
in 2016 Google Lunch a new Algorithm called possum, it replace the one called “pigeon”. it considers severals points
- Business area Place: Company who are positioned out of Crowded place but near it can be be found more easily then before. for exemple if you asked “Pizza Montreal” even if there is a business a bit outside of Montreal he can find it and so show it to you.
- The position of the user: being in the spot where you are looking for a business makes Google life easier. He will consider your IP adresse for local search