7 ways to improve your Podcast with SEO
Podcast is a Powerful Media to Build your Brand
SEO is always evolving. But the Basics of SEO is still the same: High quality content, link, data, inetresting, ansering user query and engage. Those are the pillar to any Strong SEO strategy.
Since the beginning of SEO, creating great content, adding images and videos, doing Interanl linking to keep users on your website, working titles, doing netlinking to give SEO juice and power to your website and working on your storytelling to sell your products and ideas. Still good today. But Lot of people overlook one aspect of Branding for their Business. Creating Podcast to tell directly to people your story. Good Podcast can Build your Brand and bring more leads.
Podcast is an amazing way to talk about what you do, what is your business about, why you more then anybody else? You can tell it in couple minutes and people will listen to it or even better, you can tell them the name of your buisness for them to discover it directly without having to go through another website or Social platform.
Of Course as any other media you need SEO to rank on the podcast platform. Let me Show you a new world of Branding your Business
Using SEO to improve your website visibility
Like website, SEO podcast is all in the Title, description and meta decsription.
- Choose a strong and Powerful Title with your Main Keywords
- Create a description of your content with keywords to summarize your though.
- You a good transcription using Keywords to emphasize your point: Like for website the keywords you use will determine what audience you want to reach.
- Brainstorm your ideas to be focus on your Topic, nothing worse than talking about everything, which you are talking about nothing.
Attract people with SEO Title for your Podcast
Like for article, You have to define your title. It should reflect Your Topic with the Main Keywords.
To define it, think about the Topic you are talking about, Be attractive, Use Keywords, be original and Innovative as well. The title has to tell a Story without giving the End of it. You have to get people’s attention with it.
You can use the informational to attract people but also because with Vocal Search, Algorithm will search mainly answers to question people are asking.
Generate Transcription for your Podcast
transcription is perfect to improve your ranking on Google or Bing or other search Engine, but Why ?
Unlike poeple, Search Engine like Google can not hear podcast, but Google is great at reading sentances, that is how articles and pages rank afterall. In order to give him what he need to put you on the map, think about giving him a transcription of your podcast. A complete Transcription give Googel content to index
Create Backlink with your Podacst
Podcasting is a great way to deliver your content to people. You can as well use it to create natural backlinks:
If other website discover your podcast and find your content relevant and high quality they will more likely want to reach out to you and refer it on their website. You can also be notice by other podcast team who can invite you to their podcast.
Use Metadata to Improve your SEO
Google, bing and the others they use metadata to understand your pages and index them. For podcast it is the same, you can use SEO within description, title, date, topic to give Google information of what you are talking about. Be specific on your topic and presize to improve your ranking.
Monitor Your SEO strategy
With SEO you always have to improve it, change it, track it. Use KPI to monitor your podcast SEO:
- Traffic: did the traffic change before and after your podcast? track the evolution on weeks and month
- Engagement: monitor your audience reach, how many comments, hearing, share. Check How people interact with your content
- Keywords position: monitor your keywords ranking. How does your podcast perform with co,petition.