NoFollow Link

A “nofollow” link is a hyperlink used in webpages that instructs User-Agent Bots like Google, Bing, Yandex or another one to not follow it search engines to not pass any SEO (Search Engine Optimization) value, also known as “link juice,” to the target link. In simpler terms, it’s a way for website owners to tell search engines, “I’m linking to this website, but I don’t necessarily vouch for it.” However even if the link is in nofollow some SEO juice can goes through the link

When a website links to another website, search engines like Google interpret it as a vote of confidence, and the linked website gets a small boost in its search engine ranking. This is the “link juice” I mentioned earlier.

But sometimes, a website might need to link to another site without sending him SEO juice. For instance, a blog post might link to a site it’s criticizing, or a forum might allow users to post links that the forum administrators haven’t reviewed. It is also often use like Obfuscation for affiliate marketing when you show link to a shop platform wand you “hide” it from Bots. In these cases, the site owner can add a “nofollow” tag to the link. This tag looks like this in HTML: