How Google Understand News Topic Authority Content
Google just reveals new information about Topical Authority.In a new article posted on May 23th on Google Search Central blog, Jen Granito reveals new informations about the “Topical Authority” known by my SEO
Highlights
- Topic Authority is not new and Google use it since a while
- Google reveals information oh what signals he use to determine Topical Authorirty
- Pubished should provid great coverage on their topic area expertise in order to please Google
Google use many different signals to understand the level of expertise of a publication
How Important and Reliable is a source for a Topic or Location
Google System understand Publications that are particularly relevant for a local information or local review
Influence and Original Post. Google systems analyze how original reporting is cited by other sources or media for it to be considered as Trustworthy and Authoritativeness.
Source Reputation. The Search Engine looks at the History of the source too check if it is worth giving credit to it, such as Professional credit, awards. For example journalist doing strong report about Topic on the past that received awards is a strong source
Show Content With A True Expertise to Help Search
Topic Authority has always been an important signal for good content and better serve news queries.
For Local News, Topical Expertise is always important. For example there is a storm in a Little Town but Google Do not know enough about the subject. That is when Specialists about this Town can create a Topic that can be in the spotlight and Help Google Search To find the information.