Instagram Algorithm Explained in 4 steps
How instagram Algoritm works?
Instagram Algorithm is based on multiple ones. Instagram describe it as a “variety of algorithm, process, each one has is specificities.
Instagram algorithm like Youtube, Linkedin or the others has one main goal: Keep you as long as possible on the app with interesting and relevant content.
the Social Media algorithm relay on three KPI:
- Who’s content: which creator you are looking? the more post, reels or video you see from a creator, the most likely it will appear often on your insta feed
- What content: What type of content are you looking at? the algorithm will analyze what content you are looking at and thus provide you custom content based on preferences.
- When: Insta algorithm also determine when you are the most active on the Social Media and how you scroll your content or new content to explore.
How the Algorithm works for feed posts?
- Time Spent: How much time do you spent on a post. This tell the algorithm if you find the post interesting
- Like Post: How likely can you like a post?
- Comment Post: How likely you will comment a post?
- Saved Post: will you save this post?
- Taps on Profile: How likely you will click on the post creator
The more likely you will take action on a post the more weight Instagram assigned to it. And so the more up Instagram will place your post on the feed. Everything is measured
According to Mosseri the process is complex and had been changed over the years to adapt to the audience.
- Post Information: Is the post a video or a picture, when was the post posted?
- Post Author information: How interesting are you to viewers, are they friends with you? what is there engagement with the content?
- Your activity on the Social Media: How many videos do you watch? What kind of post do you watch? do you engage with your audience or other Author?
Your Interaction History: Do you often engage with other poster? Do you Post often?
What engagement are most important for Instagram Algorithm?
All interaction with a content are important to keep viewers on it.
Comment allow you to interact with your audience. The first couple minutes after you publish a Post are important, they will determine if your audience will lkie it or not. Thus Be engaging, deliver Originality and effect, you have to entertain people as much as you can! Also Cities are important for the number of people that can see you content. There are more people in major cities, Saying so posting your content for New York for example can help you reaching out more people and thus gathering a broader audience.
How Instagram reels works?
Reels have been added on Instagram to compete with TikTok. reels have more impact then a post
Crack the code of Reel can open you multiple advantages on Instagram
Like Insta post, the algorithm identify the type of content you are more likely to like and interact with. Those signals come from comments. liking a reel, sharing it. According to Insta, author should create captivating reel that entertain, explore, are original and bring value for the viewers.
Always try to post Instagram reels with High Quality Resolution, add effect and keep them short and entertaining