How Pinterest works?
Pinterest a platform to discover
Pinterest is a Creative Platform that is so Underused by many creator. But How does it works exactly?
First What is Pinterest?
Pinterest is an online creative platform where people go to find inspiration, creativity. During the last decades Pinterest has grown fast and brought fresh air to those Social Media Platforms. When people go on Pinterest they want to be inspired, to find how to decorate their house, new fashion cloth. They are looking for something new and fresh by category
The main goal of The Platform is to deliver inspiration and creativity to its users.
This platform is often use by e-commerce to promote their brand, but like everything online, not everything is about the beautiful picture, you need a strong SEO strategy to perform
How Pinterest Algorithm works?
To determine if your content is worth it, Pinterest determine the interaction with users, comments, the quality of your pins and your professionalism
SEO Keywords for Pinterest
Everything on pinterest is about pictures on Pinterest, Somehow like every Search Engine Pinterest uses meta description of pins to analyze the image. Use strategic keywords and relevant to you image and your niche to improve the description of the picture and win over your competitors
But Not every word is a keyword, it should be relevant to your niche and people you are talking to. Not because a keyword has a high traffic volume means that he will be relevant for your pins.
Be Creative on your pins
Pinterest wants to see original content. be focus and regular on your content delivery. Pinterest recently change is algorithm to be sure that the content deliver to you is new, original and Up to date. This mean Pinterest does not want to show the same content over and over, the Media wants to keep people in action, have them interact with the pins, be creative. The more regular and original your content will be the best chance you have to “break” the algorithm
Be Professional on your Pinterest Account
Show that you are Methodological, structure, innovative. You have to show Pinterest your Domain account is professional and Trustworthy. Have your own style, modern, create original content that drive people’s need for creativity.
Focus on Video Content
Like every other Social Media Pinterest become more aand more focus on the video and shorts. You have to diversify your pins content with videos and stories, like on Instagram and Tiktok to stay in the game. Use effect, cool and original transition. Add Sounds that ring a bell to people.
And keep in mind audio and video have to be specific to your niche, every niche has is own type of sound, relax, jazz, country just to name a few.