Everything you need to know about TikTok Algorithm
What is TikTok ?
Since it started in 2016, Tiktok is the fastest growing Social Media Platform since Youtube and Instagram.
Videos on TikTok goes Viral and if you are a creator just jump in this new area of Video sharing.
You want to learn how to use TikTok to promote your brand? Well, you come to the right place, here is everything your need to know about TikTok Algorithm.
How Tiktok Algorithm works ?
First, There are four main pillars on TikTok Social Media Algorithm:
- User value
- Long Term user Value
- creator value
- Platform Value
This explains some important ranking factors for the world video app first content sharing and the way it attracts and addict people.
The system ranks videos based on the interest you have in a content video as a new user to the signal you send to the app by saying something you do not like, or things you have no interest in.
The TikTok Algorithm will consider videos you have liked in the past, interact with by commenting, liking and sharing. Accounts you are following, hashtag you use, your location, language, sexuality. He records as much data as he can to analyze your interest and provide you new content based on your preferences.
Tiktok will not show old videos, but new videos that can match your interest and mainly from creators you don’t know yet to diversify your content.
Thus TikTok will show you New video content on your feed page, they call it “For Your Page”
How does Tiktok Algorithm work in 2023?
There are many ranking factors that TikTok uses to put your video on the For Your Page.
How Users interact with your Content
- comment
- share
- like
- time watch
more interaction on your content, more likely TikTok will consider it relevant and entertaining for the audience and potentially show it to a broader audience.
Video Content
Is Your creation engaging, is it entertaining for viewers? Do you use effect? How long is your video? What keywords do you use to talk to your audience?
Always keep in mind, the content has to be entertaining and addictive to keep users on it and to go Viral. The Subject content is one of the main features that will determine the success of your videos.
Language and location
The algorithm determine the language of the video so he can decide who can be interest on it
- Location
- Language
Audio
The quality, variety and Type of audio is super important, determine what is your audience and adapt your audio on it.
What TikTok do not take in count
TikTok’s goal is to provide you with content that you like. In tha regard, the Social Media Video app takes into account video that you swip, content that you do not like and people you hide.
Factors that TikTok do not take into account to rank
- Followers number
- If you had a High performing video before
On TikTok everything is about what is NEW, what can give you addicted now
What TikTok WIll not Show You?
Like in any Social Media platform TikTok has rules and Policy. If a content brakes the video app policy, TikTok wont show it to you. Or even if it does not violate policy but it is not considered by the platform has relevant for a broad audience, TikTok can just not recommand it to you.
- Alcohol
- Dangerous Sport
- Unoriginal Content
- Minor Safety issue