Why LSI is important for your SEO Strategy?
The way Google understands and indexes websites has evolved considerably over time. In the early days of the internet, Google’s algorithms were heavily dependent on exact keyword matches. That is, if you wanted your website to rank for a particular keyword, you needed to include that exact keyword multiple times in your content. This often led to practices like keyword stuffing, where content creators would awkwardly insert their target keyword into their content as many times as possible
What are LSI Keywords?
LSI or Latent Semantic Indexing are words or phrases that are semantically related to the main keywords in a piece of content. They are not necessarily synonyms of the main keywords, but they are often used in the text to create a context for Google to understand the Main Topic
Example of LSI Keywords
For example if you are writing about NBA, you will use words like”basketball” “San antonio Spurs” “chicago Bulls” “Basket ball games” “Draft” “Michael Jordan”. The Specfic LSI would depend on the context.
LSI helps Google Understand your Page
Search Engine like Google use this Latent Semantic Indexing to understand the content of a page. Including relevant Keywords of your Topic will improve your SEO Quality content. Google needs to understand the Content in order to know what you are talking about.
Furthermore, Google’s use of LSI keywords is part of a broader trend towards more natural language processing. In recent years, Google has introduced updates like the BERT (Bidirectional Encoder Representations from Transformers) algorithm, which is designed to better understand the nuances and context of language. As a result, content that is written in a more natural, conversational style – and that uses LSI keywords to help convey its meaning – is more likely to rank well in Google’s search results.