Keyword Stuffing trigger Algorithm Penalty
What is Keyword Stuffing
Using the same targeted keywords multiple times in a paragraph on a single page is called Keyword stuffing. The goal with it is to improve your google ranking to rank higher.
But This practice of Using the same Keywords multiple time can induce a Google Penalty because you are trying to over optimize your page SEO score. But when you read the text it sounds unusual for people and so does he for Search Engine.
Does Keyword Stuffing works fin SEO?
Using same keywords multiple time was helping website owners a lot back in the days when Google Algorithm was working only with the Term Frequency (TF) and Inverted term frequency (ITF).
The algorithm was mostly working on the occurrence of the word in a text. So many people were overusing the same keyword to make it obvious for Google, Bing.
Keyword Stuffing and BERT
Nowadays Algorithm like BERT (open source program) are much smarter and work based on Natural language Processing.
BERT stands for Bidirectional Encoder Representations from Transformers. This technology is an AI powered state of the art answering question.
With BERT, Google is able to know how likely a word can appear or not in a sentence making the keyword stuffing a bit archaic
How To Fix Keywords Stuffing?
Example of Keyword stuffing:
“You want a mitsubishi car. We have the best mistubishi car of the market. Mitsubishi car are the best for you”
To make it more appealing for Search engine and users you can write page using LSI Keywords, use synonyms. Enrich your page vocabulary and talk about the subject with exemple
With Google new EEAT you have to show your experience in the Topic Field as well. SO talk about the subject through your experience.