Ranking Factor Of Youtube
Just Behind Google, Youtube is the second larger Search Engine where people go for information making it the first Social Video Platform worldwide.
How Youtube Algorithm works?
Youtube Algorithme keep changing over the years to understand users’ needs for content. nowadays youtube gives more credit to viewer satisfaction of the content then the number of views and clicks.
The algorithm will analyze the time viewers spend on a video to give him more videos based on his niche preferences. This means that Youtube wants to keep on the Social Media platform as long as possible to make money with marketing ads.
The Youtube Algorithm is an AI powered algorithm recommendation system built to analyze how various people interact with your videos. This helps the algorithm know which kind of video to provide for what audience.
They want to provide you content instead of you looking for it.
Understanding Youtube’s Policy
Youtube algorithm is designed to provide the most relevant and helpful content for users but with some specific rules.
- Remove content violating policies
- Reduce false information
- Rewards trustworthy creators
- Rewards authoritative source of news and information
Youtube Analyze Videos Content the moment you upload
Because it is powered by an AI algorithm, Youtube analyzes your video content by the time you upload it. It is more than just metadata, tag, Title and description. What does it mean?
The First Social Media Platform will analyze the location of your videos, your facial expression, objects, scene, change of speech.
By the time your video is released, youtube analyzes viewers behavior: How much time do they spend on the video, do they watch it in full, do they watch other videos of you?
All those signals tell youtube if viewers are satisfied are not with your content.
The Main Ranking Factor for Youtube is Watch Time
On Social Media like Youtube not all metrics are at the same level. Some more important than others for your ranking.
For a while, Youtube ranking factors were mostly based on clicks and views. But those factors were quite easily played by marketers, scammers. Creators used falsed Title, thumbnails to do clickbaiting with misleading information. In that regard, people complain to youtube about poor quality content recommended.To improve viewers experienced, Youtube change those ranking factors to give more importance to watch time.
How Youtube measures viewers satisfaction?
Youtube algorithm analyze if you share the videos, then engagement metrics: like, comment, subscription to the creator channel), longer watch time and watch history. All those factors are indicator of a good Viewer experience.
Youtube use is own Search Algorithm
Youtube has his own Search Engine system.
And because Youtube is a Google product, it means that Youtube videos appeared on the SRP(Search Engine Result Page). If your content is put on the map by Google. Getting your videos known by people who do not know you is a great way to have your content discover.
Youtube state three important elements:
- Engagement: What is the watch time of your videos, this is the most important rated signal for youtube
- Quality: Is your good answering people queries?
- Relevance: Is the content relevant based on the title, tag and descriptions? Think about keywords relevance.
New Metrics for Short on the Way
Youtube recently released two new etrics for short:
- Shown in Feed: How many time your short appeared on Viewers Feed, You can see this metric on your analytic dashboard under Shawn in Feed
- Viewed Swipe Away metrics: This let you know how many time viewers decide to watch your short instead of swiping it
You can find those metrics on the reach tab of your studio analytics